The mindmapping for marketing strategy: Case study of fashion industry

Abstract The research objective is to build a marketing strategy based on mind mapping carried out in the fashion industry. was conducted by using action method incubator business University with that has been start, while qualitative analysis survey mapping. results of study show can be source ideas for formation strategies industry, namely segmenting, targeting and positioning. makes it easier entrepreneurs create value proposition canvas sustainability products created company. findings are especially useful where they serve as suggestions implementing new or on-going companies goal improving company’s product.